In the previous post, we went through the headshots, portraits and lifestyle shots that can be used in a personal branding photo session. If you missed it, you can read it here: Part 1
Let's follow the styles and genres of personal branding photography with the ones that focus more on your space, service and products.
On Location Shots: Where Your Brand Thrives
Showcasing your brand in its natural habitat is what on-location shots are all about. If you own a bakery, these shots could be taken amid the delicious aromas of your kitchen. If you're a fitness expert, on-location shots could capture you in the heart of a workout session. For an accountant or lawyer, it could be their office. For a boutique it could be the shop's premise. These images bring authenticity, capturing your brand in action and resonating with your audience's aspirations.
Activity Portraits: Showcasing Your Craft
If your business involves a hands-on approach, activity portraits can be a game-changer. They spotlight you while you're doing what you do best – whether it's designing, creating, or coaching. These shots highlight your expertise and dedication, making your audience feel they're witnessing your mastery in action.
Product Photography: Beyond the Ordinary
For businesses with physical products, personal branding photography isn't limited to just faces. Product photography is an art in itself, showcasing your offerings with finesse. High-quality images of your products in various settings elevate your brand's visual appeal. They communicate the attention to detail that you put into every aspect of your business.
In conclusion, personal branding photography is a versatile toolkit that helps your brand connect, engage, and resonate with your target audience. From headshots that introduce you professionally, to lifestyle shots that draw your audience into your world, and from on-location shots that capture your essence to product photography that showcases your offerings, the range of personal branding photography offers myriad opportunities to elevate your brand's identity. Your brand isn't just a logo – it's a story waiting to be told, and personal branding photography gives you the canvas to paint that story with authenticity and impact.
If you'd like to learn more or would like to book a personal branding session with me, send me a message through the website (Contact me) or through social media (Facebook, Instagram).
Also, You can read more about how a personal branding session looks like with me: "How does a personal branding photoshoot looks like"